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	<title>Market By Numbers &#187; Tech Founders</title>
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	<description>High-Tech Marketing and Customer Development</description>
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		<title>Customer Development Presentation</title>
		<link>http://market-by-numbers.com/2009/08/customer-development-presentation/</link>
		<comments>http://market-by-numbers.com/2009/08/customer-development-presentation/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 19:20:12 +0000</pubDate>
		<dc:creator>brantcooper</dc:creator>
				<category><![CDATA[Metrics-Driven Marketing]]></category>
		<category><![CDATA[Process-Oriented Marketing]]></category>
		<category><![CDATA[San Diego Marketing]]></category>
		<category><![CDATA[Customer Development]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Tech Founders]]></category>

		<guid isPermaLink="false">http://market-by-numbers.com/?p=537</guid>
		<description><![CDATA[Unlike my classmates who headed to Silicon Valley from UC Davis upon graduation, I moved to Washington DC to work for a defense consulting firm.  After a couple of years, &#8220;I dropped out&#8221; to write a novel, which I subsequently finished, explored the country for 3 months, finally landing in San Francisco and beginning [...]]]></description>
			<content:encoded><![CDATA[<p>Unlike my classmates who headed to Silicon Valley from UC Davis upon graduation, I moved to Washington DC to work for a defense consulting firm.  After a couple of years, &#8220;I dropped out&#8221; to write a novel, which I subsequently finished, explored the country for 3 months, finally landing in San Francisco and beginning my career in technology.</p>
<p>My book was (is) trite and sophomoric.  After all, what insights do most 20-somethings have worth sharing?  A lack of experience &#8212; a lack of failure &#8212; makes pontification shallow.  One of my younger brothers, who was trying to make a living as a painter at the time, had a great comment.  He said that he felt my book, like his art, was merely trying to<em> say too much. </em> That it wasn&#8217;t that we didn&#8217;t have good things to say, but that there was lack of discipline in focusing and examining in greater depth a few ideas, rather than &#8220;letting it all hang out.&#8221;</p>
<p>I think young entrepreneurs suffer from a similar malady. <span id="more-537"></span> But I&#8217;m going to leave it to you to ponder the connection between this and customer development and lean startups.</p>
<p>I actually bring this up because I recently did my first customer development presentation and I think I tried to say too much!    I&#8217;m no Eric Ries, but really, I&#8217;m not a bad presenter.  This was my first attempt at a new presentation and admittedly, I did not dedicate the proper time to building the deck up front.</p>
<p>So now the presentation has been made available on video.  I forced myself to watch it, which frankly, was rather painful.  You know what I mean if you&#8217;ve ever watched yourself &#8220;perform.&#8221; FWIW, I&#8217;m going to share it with you.  Maybe you&#8217;ll find something of value!</p>
<p>BTW, it cuts short not because I was removed with a hook, but rather due to technical glitches.  (Yeah, right.)</p>
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<p>Insights on how to improve or which parts you&#8217;d like me to concentrate on would be of great help!</p>
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