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Tagged social media marketing

Browsing all posts tagged with social media marketing

8 Easy Steps to Get Started on Twitter

8 Easy Steps to Get Started on Twitter

Even since I began tweeting — as a non-early adopter in early 2009, btw — I’ve wanted to create a 10 steps blog post for something, because, well, because that’s what you’re supposed to when you blog, right? So when my Twitter dashboard became a (brief) topic of conversation at the San Diego Tech Coffee meetup last week , an opportunity arose: a 10 steps post on Twitter? Damn, that’s social media gold right there. And I’m after nothing, if not social media gold!

So I came up with 8 steps, which is 2 whole steps easier than 10!

But seriously, people. I love Twitter, use it daily, and there is simply no doubt that I have benefited from using it. Depending on your business, not only might you benefit, too, but it might be required practice for you to be successful.

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Why Do Market Segments Matter?

Why Do Market Segments Matter?

I’ve written about market segmentation before both on this blog and as an important concept to understand in The Entrepreneur’s Guide to Customer Development. I think it is vital to grasp because it’s fundamental to achieving Product-Market fit and building a scalable business. I’m writing about it again because it has come to my attention that I have perhaps not explained one of its primary precepts well enough.

As I wrote before, Geoffrey Moore in Crossing the Chasm defined a market segment as:

* a set of actual or potential customers
* for a given set of products or services
* who have a common set of needs or wants, and
* who reference each other when making a buying decision.

Most of this is pretty intuitive. In a nutshell, a market segment is comprised of like buyers who share the same pain. But there’s more to it. The reference part trips some people up. The key point to understand is that the customers and potential buyers must be willing AND able to reference each other.

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