At Eric Ries' fantastic Lean Startup Conference last Friday, I had the privilege of working the Customer Development panel. While the translation to video is a bit tough due to awkward dead air while questions were being asked (Sean Ellis thankfully repeats the questions), I'm proud we closed the day off with a full session's worth of questions from the attendees. After all, that's who the conference was for. Perhaps more of these can be sprinkled throughout the day in the future and even include a means for remote viewers to ask questions. What do you think?
I liked one question in particular, because it concerns something I've been thinking about recently. Erin Turner asked about landing pages as Minimum Viable Products (@23:05 in video). I didn't opine, though I would have enjoyed challenging my friend David Binetti with an alternative take, and since the subject is covered in my new book, The Entrepreneur's Guide to Customer Development, I missed an opportunity for shameless self-promotion. One that I will now partially remedy. ; ) Read More »
According to our surveys and interviews, our assumptions regarding who will be willing to pay for what appear to be wrong. (I might add, too, that the feedback seems to be running exactly opposite of the expert advice the company heard while going through a local mentoring process.)
So now that we've got our answers, we're ready to go to market, right? Read More »
"Lean Start-up" is a phrase, I believe, coined by Eric Ries of Lessons Learned. This is a great blog and well worth you spending time with it. In a nutshell, a Lean Start-up is one that combines fast-release, iterative development methodologies (e.g., Agile) with Steve Blank's"Customer Development" concepts. The objective is to efficiently create customer-driven products quickly and with a low burn rate.
Though I believe these principles are likely to fare well for software and even hardware products, it appears that most of those implementing the Lean Start-up are Internet-based products. Without getting too deep into the specific practices, Internet products offer several advantages: Read More »