I don't know who is more exasperated, entrepreneurs flummoxed by marketers or me, upset that another entrepreneur has been flummoxed by marketers!
People, language is for communication and marketing terms, abused as they are, fall somewhere within the scope of language. To communicate you need to learn the terms. To practice marketing or to hire a marketer you need to grasp some basics. Please.
Marketing Help Rule 1.
(<> means "not equal to")
Blogging <> PR <> Brand <> SEO <> Logo <> Advertising <> Tagline <> Messaging <> FaceBook <> Positioning <> Twitter <>Lead Gen <> [Enter mktg term here]
Marketing Help Rule 2.
Trust me, you don't need all the marketing tactics listed in Rule 1.
Marketing Help Rule 3.
The right marketing tactics for you, right now depend on WHO your prospective customers are and WHAT stage your company is in.
Marketing Help Rule 4.
All Marketers have a core competency (or two). Regardless, (almost) all Marketers will sell (almost) all marketing services.
Marketing Help Rule 5.
You need marketing to grow your business. And more likely than not, you need or will soon need help marketing. Admit it.
For a moment, forget everything you know or think you know or have heard about marketing. Start with a clean slate.
Now imagine you are a new customer of a particular product or service. You just finished buying. You are a bit giddy: Continue reading “Entrepreneurs: Know Thy Marketing!” »