Customer Development and Start-up Models
Comments (0) I am sensing marked uptake on the concept of conducting serious customer research in order to jump start high tech start-ups. It’s about time. There’s definitely buzz building around Steve Blank’s customer development methodology. Ego dictates that whatever you’re thinking about must be what the world is thinking about and to that, I plead guilty.
But I wrote a post about an iterative, process-oriented approach to high-tech sales and marketing on 2.9.9. Shortly thereafter, Andrew Beinbrink, CEO of the interesting San Diego start-up SportsTV, introduced me to Seal Ellis who introduced me to Steven Blank’s book The Four Steps to the Epiphany, which sounded an awful lot like what I had blogged about. Whew. Oh, and Steve’s even got a new blog.
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