I recently blogged about 4 anti-lean startup archetypes. These are people who, in my opinion, are at first blush, unwilling (or unable) to adopt Eric Ries’ lean startup principles, and specifically, Steve Blank’s customer development methodologies.
The four are:
- The renaissance salesperson – He or she can sell a sno-cone to an Eskimo; they don’t need no stinkin’ customer development.
- If you build-it, they will come Engineers – Our product rocks, therefore we win.
- Madison Ave marketers – All we need is some advertising, PR, branding — mix in a little social media marketing, and you’re good to go!
- The “you don’t get it” entrepreneur – If you don’t see the billion dollar win the CEO sees, you simply lack the vision. See?
I think I’ve met one of each in the last week. Continue reading “5th Anti-Lean Startup Archetype – We Already Do It” »