Continued: Raising Micro-Capital with Social Proof of Geekiness

Diaspora is now a certifiable Black Swan.

As of this post, they have raised $176,165 from 4,860 backers and still have 15 days to go.  I maintain that aside from tapping into the current anti-Facebook zeitgeist among the tech elite, their success is partially fueled by a pricing/bundling strategy that cleverly (or accidentally) includes t-shirts that signal hard-to-fake social proof of geekiness at a good price.

I have updated my two quick-and-dirty graphs on how pricing/bundling these sorts of social signals/proof (read: t-shirts, in this case) may help with raising micro-capital below.

Enjoy!

Data table below:

Number of Backers: 1,012 805 1,986 316 195 60 5 4
Pledge Amount: $5 $10 $25 $50 $100 $350 $1,000 $2,000
Sub-Total: $5,060 $8,050 $49,650 $15,800 $19,500 $21,000 $5,000 $8,000
Percentage of Total: 4% 6% 38% 12% 15% 16% 4% 6%
*Grand Total: $132,060
*Number of Backers: 4,383
*Will not match totals on http://ht.ly/1KK1b as pledge amounts are "$X or more"
4860

Backers

$176,165

pledged of $10,000 goal

15
days to g
o

2 COMMENTS ON THIS POST To “Continued: Raising Micro-Capital with Social Proof of Geekiness”

  1. Josh May 26, 2010 at 7:53 am

    This is hilarious because the T-shirt actually bumped my contribution up to $25… not joking!

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