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Brant Cooper is co-author of NYT Bestseller:
Whether trying to change your life, your business, or the world, the Lean Startup principles as laid out in The Lean Entrepreneur will help you move the needle.Events and Meetups
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aarrr agile development archetypes bootstrapping bottom-up financials Branding business model business plans buyer's process Crossing the Chasm custdev Customer Development customer development survey Dave McClure defenestrate early adopters elevator pitch entrepreneur Eric Ries fail fast failure breeds success Geoffrey Moore investor pitch lead generation Lean Startup leanstartup leanstartups Madison Avenue Marketing Metrics minimum viable product MVP opportunism PR Process ROI sales process San Diego segmentation social media marketing start-up Startup startups Steve Blank visionTestimonials
Brant is one of the most critical pieces of our startup. He forces us to validate that solutions and features we are building are actually real things our customers want - sometimes even prior to writing a line of code.Josh Vickers Founder,HubKick (formerly TaskSquid)
With Brant's Customer Development support over the last year, not only have we saved a crazy amount of money and time but most importantly as we iterate on both the product we're building and the problem we're trying to solve, we are gathering quantifiable data showing that we are actually building something people want”“Brant provides great insight and direction as we construct our go-to-market plan. His hands-on and collaborative approach are well received by our team. I highly recommend figuring out a way to get some of Brant's time for your company.”Andrew Beinbrink CEO and Co-Founder,SportsForce
Allen Ackerman CEO and Co-Founder,The Hire Syndicate
“Working with Brant has been of tremendous value to the launch The Hire Syndicate. Through his guidance we have been applying customer development methodologies and principals to our process. This has helped us clearly define and measure our objectives and yes, challenge assumptions early. I believe working with Brant has greatly increased our chance of success and I would whole-heartedly recommend his services.”“Brant helped us gain new perspective on our customer needs and related marketing - that lead to more than doubling the growth rate. His deep knowledge and experience about customers, customer development processes & business development helped move the entire company towards a whole new direction of growth. A valuable asset to any startup or business team.”Sameer Bhatia CEO and Co-Founder,ProProfs
John Ovrom CEO Exit and Answers, Inc.
“Brant has been instrumental in crystallizing our vision. In addition to his valuable strategic thinking, he has led our effort to define our product and our go-to-market plan in such a way as to maximize revenue opportunities, while minimizing burn.”“I have known Brant for more than 2 years. During that time he has been a strong contributor to the Springboard program at CONNECT. He has taken a leadership role in the development of a compelling marketing model to assist entrepreneurs in the development of their marketing plans and budgets and he has provided strong guidance to many of our clients in the high technology space. Brant clearly demonstrates the experiences and skills of a senior marketing executive. I am looking forward to continue working with Brant in the future.”Ruprecht von Buttlar Director, Commercialization & Finance, CONNECT
“Brant has been a tremendous help to our business development. He communicates clearly and quickly while being easy to approach with ideas. He comes very prepared, but still can see what is "new" in what you have to offer and how to best communicate that to the prospective audience. We plan to use him extensively as our business grows. Great Job Brant!”Frank Merchat CEO, ABS, Inc.
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