Comments (0) (41st in a series introducing San Diego high tech Startups.)
uME (pronounced “you-mee”) seeks to be your last “business card.” uME is a mobile app that helps you exchange contact information with people you meet in person, as well as remember why they are important. The company was founded by Jeff Axup and Scott Buchanan and is bootstrapped.
(Founder of a San Diego-based Startup? Contact me: brant at marketbynumbers.)
Here’s an example of a market segmentation exercise in “opportunity matrix” form. Even if you do this on the “back of a napkin,” using educated guesses and no weighting it will help you think through your priorities. (Hopefully, I have my math right.)
Let me know what you think!
Diaspora is now a certifiable Black Swan.
As of this post, they have raised $176,165 from 4,860 backers and still have 15 days to go. I maintain that aside from tapping into the current anti-Facebook zeitgeist among the tech elite, their success is partially fueled by a pricing/bundling strategy that cleverly (or accidentally) includes t-shirts that signal hard-to-fake social proof of geekiness at a good price.
I have updated my two quick-and-dirty graphs on how pricing/bundling these sorts of social signals/proof (read: t-shirts, in this case) may help with raising micro-capital below.
Enjoy!
Data table below:
| Number of Backers: | 1,012 | 805 | 1,986 | 316 | 195 | 60 | 5 | 4 |
| Pledge Amount: | $5 | $10 | $25 | $50 | $100 | $350 | $1,000 | $2,000 |
| Sub-Total: | $5,060 | $8,050 | $49,650 | $15,800 | $19,500 | $21,000 | $5,000 | $8,000 |
| Percentage of Total: | 4% | 6% | 38% | 12% | 15% | 16% | 4% | 6% |
| *Grand Total: | $132,060 | |||||||
| *Number of Backers: | 4,383 | |||||||
| *Will not match totals on http://ht.ly/1KK1b as pledge amounts are “$X or more” | ||||||||
Backers
pledged of $10,000 goal
Based on input from Steve Blank and others, I updated the Customer Development image I created a few weeks ago. Steve suggested I attempt to structure the image so that it was business model-independent. So it is, but with a web-based model serving as an example. Image has explanatory tool tips, as suggested by Valto in comments.
Click to Enlarge and see tooltips
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