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Category: Sales and Marketing Roadmap

Customer Development eBook Screenshots

By brantcooper, April 22, 2010 4:14 pm

Update: The Entrepreneur’s Guide to Customer Development now available as an ebook.  Print version coming soon.

I am excited about participating in Eric Ries’ Lean Startup conference tomorrow!  (Friday 4/23/2010).  Check out program schedule here and simulcast venues here.

Meanwhile, big announcement pending on the Customer Development eBook, The Entrepreneur’s Guide to Customer Development.  So stay tuned!

Here’s a sneak preview of what’s coming:

Entrepreneur's Guide to Customer Development Table of Contents 1

Entrepreneur's Guide to Customer Development Table of Contents 2

Entrepreneur's Guide to Customer Development Foreword

Entrepreneur's Guide to Customer Development Acknowledgements

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MVP: Minimally Versed Poem

By brantcooper, February 16, 2010 10:22 am

Minimally viable, a product evolved:
Early it was pliable,
Target market try-able;
few features, but reliable
In what makes it buy-able: problem is resolved.

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Poll on Surveys: Open Text Fields or Buttons?

By brantcooper, February 10, 2010 6:03 pm

I hear two schools of thoughts regarding the use of automated surveys: some prefer open text fields, others prefer buttons.

Assume you were asked to take a customer survey for a product you use or are considering using.  The survey is short (fewer than 10 questions) and completely voluntary.

[poll id="1"]

(For those that prefer text fields, my apologies.) Please let me know why you prefer one over the other in comments.

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Is My Poem Lean?

By brantcooper, February 9, 2010 1:36 pm

Lean is not about the funding you take,

The size of your sales force, the money you make.

Lean is not how much money you spend,

That you like your product and so does your friend.

To test your guess and iterate,

To kill your favorite feature your customers hate,

To exercise ideas, removing the sheen,

That is what makes a startup lean.

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