Archive for Lean Entrepreneur

June 3, 2014
By Brant Cooper
2 Comments
in Brant's Rant, Lean Entrepreneur

Branding is for Old-School, Madison Avenue, Creative-Guru, Marketing Geniuses

Non-ROI-measurable marketing sucks. Non-ROI-measureable marketing practices are a throwback to pre-Internet days, when advertising and branding were built upon a house of cards. Creative geniuses i...Read More »

November 28, 2013
By Brant Cooper
7 Comments
in Brant's Rant, Economy, Lean Entrepreneur, San Diego, Startup Community

It’s not the Mentors — it’s the Mentor Program

[caption id="attachment_8285" align="alignleft" width="240"] Copyright All rights reserved by Ben Heine.[/caption] I’m going to go out on a limb here. I guarantee that good startup mentors exist ev...Read More »

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Archive for Lean Entrepreneur

Branding is for Old-School, Madison Avenue, Creative-Guru, Marketing Geniuses

It’s not the Mentors — it’s the Mentor Program

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