Customer Development Funnel Image v.4

By brantcooper, June 14, 2010 12:22 pm

Last December, I created the first version of this image, depicting how you might think through your customer acquisition and conversion funnel.

In January, I modified the image and added tooltips.

In April, a newer, tighter version was released in The Entrepreneur’s Guide to Customer Development. (We will update the image in the ebook with this one.)

Today’s version is tighter still, I believe and is self-explanatory. I don’t think the tooltips are necessary, if you carefully read through the boxes from left to right. (Reading the old tooltips might provide some clarity, if necessary.)

I’ve added a few notes on funnel stages, as well as a blank version (in a variety of formats) to my Customer Development Tips download. (Other tips included, too!)

Here’s the new version:

click on image for full size

Customer Development, Lean Startup, The Entrepreneur's Guide to Customer Development | buyer's process, custdev, customer development image, leanstartup, sales funnel

2 Responses to “Customer Development Funnel Image v.4”

Tweets that mention Customer Development Funnel Image v.4 | Market By Numbers | Marketing Help -- Topsy.com says:

June 14, 2010 at 1:17 pm

[...] This post was mentioned on Twitter by Brant Cooper and Lean Startup Feed, ralxz's Blogs. ralxz's Blogs said: Customer Development Funnel Image v.4 http://bit.ly/cX6xfi [...]

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Tristan Kromer says:

June 15, 2010 at 10:36 am

Hi Brant,

This is an excellent chart. Have you considered posting some case studies using it?

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