Updated Customer Development Image
Based on input from Steve Blank and others, I updated the Customer Development image I created a few weeks ago. Steve suggested I attempt to structure the image so that it was business model-independent. So it is, but with a web-based model serving as an example. Image has explanatory tool tips, as suggested by Valto in comments.
Click to Enlarge and see tooltips
Customer Development, Economic downturn, Lean Startup, Metrics-Driven Marketing, Sales and Marketing Roadmap, Uncategorized
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aarrr, customer development slide
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Brant, nice update! This one is much clearer.
[...] This post was mentioned on Twitter by Karri Saarinen, brantcooper and Omar Ead, ralxz's Blogs. ralxz's Blogs said: Updated Customer Development Image http://bit.ly/8jwsBP [...]
I agree with Michael, it´s pretty clear and more useful now.
Thanks for sharing Brant!
Brant, this revision is awesome! Thanks!
Nice. Next step may be to have the template taking inputs, and perhaps calculate for output values. Worth a landing page? Eat your own dogfood
Hi Tor, start here. : )
Oh, registration is pending
Awesome! Added to wall
[...] Development, the standard sales funnel, and Dave McClure's AARRR metrics into one cohesive whole [Available Here]. Highly [...]
[...] This post was mentioned on Twitter by creately.com, Charanjit Singh. Charanjit Singh said: Excellent diagram of Customer Development by @brantcooper – http://bit.ly/93fvLA #leanstartups [...]
[...] Validating a startup idea is a very big challenge in and of itself. But without some amount of systematic validation you’re flying completely blind. Some ideas are harder to systematically validate than others. Business-to-consumer web apps, for example, can be hard to validate. How would you validate a Twitter before it existed? But even in that case if you’re going exclusively on a hope and a prayer there’s a very good chance you’re D.O.A. We hear plenty about the success stories; a lot less about all the failures. [...]
Brant,
Nice job! I printed it and hung in my cube.
[...] Handy chart by @brantcooper Posted by Sal on Jan 15, 2010 in Tumblr Links | Comments Off How does Customer Development fit with Startup Metrics? Handy chart by @brantcooper blog comments powered by Disqus var disqus_url = [...]