Comments on: The Truth About Evil Marketers http://market-by-numbers.com/2009/09/truth-about-evil-marketers/ High-Tech Marketing and Customer Development Mon, 21 May 2012 16:57:03 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Alisa Weiner http://market-by-numbers.com/2009/09/truth-about-evil-marketers/comment-page-1/#comment-165 Alisa Weiner Fri, 16 Oct 2009 00:29:07 +0000 http://market-by-numbers.com/?p=585#comment-165 I'd also advise early stage companies to consider working with a seasoned marketing professional on a contract/consulting basis. A well-defined project to identify the best customer segments and their most pressing needs can help focus a team quickly. Choose the right marketing professional, one with a track record in scrappy, early-stage businesses, and you can shave months off your test and learn journey. I’d also advise early stage companies to consider working with a seasoned marketing professional on a contract/consulting basis. A well-defined project to identify the best customer segments and their most pressing needs can help focus a team quickly. Choose the right marketing professional, one with a track record in scrappy, early-stage businesses, and you can shave months off your test and learn journey.

]]> By: Joel Andren http://market-by-numbers.com/2009/09/truth-about-evil-marketers/comment-page-1/#comment-90 Joel Andren Sun, 06 Sep 2009 00:06:53 +0000 http://market-by-numbers.com/?p=585#comment-90 Hi Brant, Great post. The one thing I would add is that it would be great for the CEO to have an advisor (someone on the board, for instance) who has the status and marketing experience to validate their marketing strategy or pushback when necessary. Hi Brant,

Great post. The one thing I would add is that it would be great for the CEO to have an advisor (someone on the board, for instance) who has the status and marketing experience to validate their marketing strategy or pushback when necessary.

]]> By: Tweets that mention The Truth About Evil Marketers | Market By Numbers -- Topsy.com http://market-by-numbers.com/2009/09/truth-about-evil-marketers/comment-page-1/#comment-86 Tweets that mention The Truth About Evil Marketers | Market By Numbers -- Topsy.com Fri, 04 Sep 2009 04:28:44 +0000 http://market-by-numbers.com/?p=585#comment-86 [...] this page was mentioned by Apollo Sinkevicius (@apsinkus), Eric Ries (@ericries), luca faggioli (@lfaggioli), brantcooper (@brantcooper) and others. [...] [...] this page was mentioned by Apollo Sinkevicius (@apsinkus), Eric Ries (@ericries), luca faggioli (@lfaggioli), brantcooper (@brantcooper) and others. [...]

]]> By: brantcooper http://market-by-numbers.com/2009/09/truth-about-evil-marketers/comment-page-1/#comment-85 brantcooper Fri, 04 Sep 2009 02:27:59 +0000 http://market-by-numbers.com/?p=585#comment-85 Hi Sean, Thanks for the comment. I like your product/market fit concept. The most common mistake I see CEOs make is hiring the wrong resource (whether a firm, FTE, or contractor) who deploys the wrong marketing tactics for the stage the business is in. There are many ways of engaging with marketing people in the same way there are many ways of engaging with developers. IMO, it's not about titles it's about roles. The philosophy of not marketing and selling too soon and, perhaps, practicing customer development must be the CEO's, with requisite deployment of resources. Hi Sean,
Thanks for the comment. I like your product/market fit concept. The most common mistake I see CEOs make is hiring the wrong resource (whether a firm, FTE, or contractor) who deploys the wrong marketing tactics for the stage the business is in. There are many ways of engaging with marketing people in the same way there are many ways of engaging with developers. IMO, it’s not about titles it’s about roles. The philosophy of not marketing and selling too soon and, perhaps, practicing customer development must be the CEO’s, with requisite deployment of resources.

]]> By: Sean Ellis http://market-by-numbers.com/2009/09/truth-about-evil-marketers/comment-page-1/#comment-84 Sean Ellis Thu, 03 Sep 2009 23:57:42 +0000 http://market-by-numbers.com/?p=585#comment-84 A good marketer will generally require a fairly high salary and it's difficult to justify this cost before the startup has found product/market fit. Once a startup is ready to transition to growth, then I do believe they should bring in the best marketer they can hire. A good marketer will generally require a fairly high salary and it’s difficult to justify this cost before the startup has found product/market fit. Once a startup is ready to transition to growth, then I do believe they should bring in the best marketer they can hire.

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