Steve’s book, check, blog, check, VentureHacks lectures, check! For me, I’ve found a ton of resources, now I’m looking to see how others applied the methodology. It’s like driving, you can read how to drive, but actually sitting behind the wheel is different.

After going through customer dev, what did you learn in terms of process? Did you get a bunch of false negatives or positives? Did you go after your target demo, if so how? How many people did you talk to in total? Per month? Per week?

I’d be happy to add my $.02 also.

Greg

Im new to this blog so forgive me if this question is answered in another post. Could you please expand on your customer dev methodology? I’m running customer dev at my startup. I’m comfortable getting out of the building and talking to customers. I’m looking for more structure (best practices) for customer dev.

I’m moving on to the next post now!

Greg

“Someone somewhere wrote about the huge gap between Free ->1$ and 1$ -> 2$.”

I think you are referring to a great post by Josh Kopelman entitled “The Penny Gap.” It’s at http://redeye.firstround.com/2007/03/the_first_penny.html

I like “the irrevocable commitment of resources” as a working definition for a decision, I don’t there are “reversible decisions.” I think that they can be updated, but not “undone” in a cost-free manner. This definition also captures that indecision is the worst kind of decision to make.

As to “maybe” as an answer it’s a “no” from an early stage prospect. Unless they express clear requirements or conditions that need to be met.

Great post that captures the uncertainty of new product introduction and crisp analysis required for early market exploration.