http://market-by-numbers.com/2009/05/customer-development-is-hard/ High-Tech Marketing and Customer Development Thu, 29 Jul 2010 17:39:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://market-by-numbers.com/2009/05/customer-development-is-hard/comment-page-1/#comment-28 Brant Cooper Wed, 06 May 2009 21:49:52 +0000 http://market-by-numbers.com/?p=313#comment-28 Thanks for the comment, Eric. Online metrics is a definitely a boon for fast learning. Gathering requirements can be a painful necessity, but also a trap if confused with "real" customer development. Thanks for the comment, Eric. Online metrics is a definitely a boon for fast learning. Gathering requirements can be a painful necessity, but also a trap if confused with “real” customer development.

]]> http://market-by-numbers.com/2009/05/customer-development-is-hard/comment-page-1/#comment-27 Eric Santos Wed, 06 May 2009 08:41:33 +0000 http://market-by-numbers.com/?p=313#comment-27 Great post Brant. Definitely 'gathering the customers requirements' is quite a challenge. What I've noticed from my company so far is that you need a good mix of learning based on personal interviews with customers and learning based on online metrics (even if your product is 'offline', you can learn by tweaking your online marketing offer). That's where I think Blank's theory fits really well with Ries' Lean Startup practices. Great post Brant.
Definitely ‘gathering the customers requirements’ is quite a challenge.
What I’ve noticed from my company so far is that you need a good mix of learning based on personal interviews with customers and learning based on online metrics (even if your product is ‘offline’, you can learn by tweaking your online marketing offer).
That’s where I think Blank’s theory fits really well with Ries’ Lean Startup practices.

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