Comments on: Customer Development Gut Checks http://market-by-numbers.com/2009/04/customer-development-gut-checks/ High-Tech Marketing and Customer Development Thu, 29 Jul 2010 17:39:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Defining early adopters | Liad Shababo http://market-by-numbers.com/2009/04/customer-development-gut-checks/comment-page-1/#comment-463 Defining early adopters | Liad Shababo Mon, 10 May 2010 11:38:53 +0000 http://market-by-numbers.com/?p=272#comment-463 [...] Remember pain in and of itself does not guarantee action. Action is predicated on pain > ($ of product + $implementation + risk of change) * status quo coefficient. [...] [...] Remember pain in and of itself does not guarantee action. Action is predicated on pain > ($ of product + $implementation + risk of change) * status quo coefficient. [...]

]]> By: How to avoid being blinded by the idea aura « T-Mobile Dose http://market-by-numbers.com/2009/04/customer-development-gut-checks/comment-page-1/#comment-197 How to avoid being blinded by the idea aura « T-Mobile Dose Tue, 15 Dec 2009 03:58:27 +0000 http://market-by-numbers.com/?p=272#comment-197 [...] if your product emerges from the media miasma, you still have to conquer the “status quo coefficient,” – inertia caused by unknown customer [...] [...] if your product emerges from the media miasma, you still have to conquer the “status quo coefficient,” – inertia caused by unknown customer [...]

]]> By: How to avoid being blinded by the idea aura | qface & sowmo sky http://market-by-numbers.com/2009/04/customer-development-gut-checks/comment-page-1/#comment-188 How to avoid being blinded by the idea aura | qface & sowmo sky Thu, 10 Dec 2009 02:51:45 +0000 http://market-by-numbers.com/?p=272#comment-188 [...] if your product emerges from the media miasma, you still have to conquer the ?status quo coefficient,? – inertia caused by unknown customer [...] [...] if your product emerges from the media miasma, you still have to conquer the ?status quo coefficient,? – inertia caused by unknown customer [...]

]]> By: San Diego: Is Your Startup Lean? | SANDIOS http://market-by-numbers.com/2009/04/customer-development-gut-checks/comment-page-1/#comment-50 San Diego: Is Your Startup Lean? | SANDIOS Fri, 03 Jul 2009 04:34:19 +0000 http://market-by-numbers.com/?p=272#comment-50 [...] highly flexible organization, adept at adapting, may not find a market worth pursuing.  These are gut-check moments.   Ultimately, it’s better to learn quickly that an idea’s time has not (yet) [...] [...] highly flexible organization, adept at adapting, may not find a market worth pursuing.  These are gut-check moments.   Ultimately, it’s better to learn quickly that an idea’s time has not (yet) [...]

]]> By: Fail fast, but fail smart « Market By Numbers - Brant Cooper http://market-by-numbers.com/2009/04/customer-development-gut-checks/comment-page-1/#comment-21 Fail fast, but fail smart « Market By Numbers - Brant Cooper Fri, 01 May 2009 23:21:31 +0000 http://market-by-numbers.com/?p=272#comment-21 [...] Compounded mistakes may lead to a business failing. I would never wish a failure of one’s business on anybody.  (Or at least on any true entrepreneur.)    Though as Steve Blank said last night @startup2startup, the main reason businesses fail is due of a lack of customers. It is true that if you’re business is going to fail, you may want it to fail fast.  (Like before it’s even started.  Hence customer development gut check #1.) [...] [...] Compounded mistakes may lead to a business failing. I would never wish a failure of one’s business on anybody.  (Or at least on any true entrepreneur.)    Though as Steve Blank said last night @startup2startup, the main reason businesses fail is due of a lack of customers. It is true that if you’re business is going to fail, you may want it to fail fast.  (Like before it’s even started.  Hence customer development gut check #1.) [...]

]]> By: Bill Allred http://market-by-numbers.com/2009/04/customer-development-gut-checks/comment-page-1/#comment-20 Bill Allred Wed, 29 Apr 2009 22:16:55 +0000 http://market-by-numbers.com/?p=272#comment-20 Brant, Enjoyed this post, thanks. Agree with you that Customer Development should be implemented as early as possible, and I suspect that it will become more and more common to see founders implementing it from day one. Brant,

Enjoyed this post, thanks. Agree with you that Customer Development should be implemented as early as possible, and I suspect that it will become more and more common to see founders implementing it from day one.

]]> By: Jay Ehret http://market-by-numbers.com/2009/04/customer-development-gut-checks/comment-page-1/#comment-19 Jay Ehret Wed, 29 Apr 2009 13:01:24 +0000 http://market-by-numbers.com/?p=272#comment-19 Brant, Thanks for the response. I guess this hits to the heart of the problem with larger businesses. Resources are spent making the management team and board members comfortable. That is the foundation of compromise. Brant, Thanks for the response. I guess this hits to the heart of the problem with larger businesses. Resources are spent making the management team and board members comfortable. That is the foundation of compromise.

]]> By: Brant Cooper http://market-by-numbers.com/2009/04/customer-development-gut-checks/comment-page-1/#comment-18 Brant Cooper Wed, 29 Apr 2009 05:03:16 +0000 http://market-by-numbers.com/?p=272#comment-18 Jay, thanks for the comment and generally, I agree. Depending on the business and its resources, however, it's possible to test multiple segments during your learning phase. One might use a 70-20-10 model, for instance, where each number represents the % of resources committed to each segment. This servers (at least) 2 purposes. First, it eases the anxiety of management team and board members uncomfortable with the these concepts; and second, it creates efficiencies when moving resources from a segment that's not working into one that is next in line to test. Jay, thanks for the comment and generally, I agree. Depending on the business and its resources, however, it’s possible to test multiple segments during your learning phase. One might use a 70-20-10 model, for instance, where each number represents the % of resources committed to each segment. This servers (at least) 2 purposes. First, it eases the anxiety of management team and board members uncomfortable with the these concepts; and second, it creates efficiencies when moving resources from a segment that’s not working into one that is next in line to test.

]]> By: Jay Ehret http://market-by-numbers.com/2009/04/customer-development-gut-checks/comment-page-1/#comment-17 Jay Ehret Wed, 29 Apr 2009 04:48:35 +0000 http://market-by-numbers.com/?p=272#comment-17 Regarding gut check #2, I would recommend not pursuing several segments simultaneously early on. This segmentation of customers, leads to other segmentation, namely segmenting your time and your brand. Regarding gut check #2, I would recommend not pursuing several segments simultaneously early on. This segmentation of customers, leads to other segmentation, namely segmenting your time and your brand.

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