Comments on: Lean Start-up: Part 1 http://market-by-numbers.com/2009/02/start-up-week-1/ High-Tech Marketing and Customer Development Tue, 24 Jan 2012 18:02:01 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: brantcooper http://market-by-numbers.com/2009/02/start-up-week-1/comment-page-1/#comment-14 brantcooper Wed, 25 Mar 2009 00:18:31 +0000 http://market-by-numbers.com/?p=124#comment-14 Jamey, Thanks for the question. I think product and business objectives go a long way towards determining the model. Our product (into which I can't go just yet), lends itself well to tiered subscriptions. We suspect the target customer is a tough nut to acquire and convert, so a free level is in order. Further, the founder believes he will eventually need to raise capital to scale the business (I tend to agree), and an ad-only based revenue model is difficult to fund. I hope I answered your question. Jamey,
Thanks for the question.

I think product and business objectives go a long way towards determining the model. Our product (into which I can’t go just yet), lends itself well to tiered subscriptions. We suspect the target customer is a tough nut to acquire and convert, so a free level is in order.

Further, the founder believes he will eventually need to raise capital to scale the business (I tend to agree), and an ad-only based revenue model is difficult to fund.

I hope I answered your question.

]]> By: brantcooper http://market-by-numbers.com/2009/02/start-up-week-1/comment-page-1/#comment-13 brantcooper Wed, 25 Mar 2009 00:10:17 +0000 http://market-by-numbers.com/?p=124#comment-13 Thanks for stopping by, Luke. I do sometimes feel lonely down here in San Diego. ; ) Thanks for stopping by, Luke. I do sometimes feel lonely down here in San Diego. ; )

]]> By: jameystegmaier http://market-by-numbers.com/2009/02/start-up-week-1/comment-page-1/#comment-12 jameystegmaier Tue, 24 Mar 2009 23:18:20 +0000 http://market-by-numbers.com/?p=124#comment-12 Can you offer some insight as to why you chose to go with the Freemium model? I personally like the 37signals model of offering their bare-bones services free, and beyond that charging low monthly fees. Thus I'm curious about your decision in those regards. Can you offer some insight as to why you chose to go with the Freemium model? I personally like the 37signals model of offering their bare-bones services free, and beyond that charging low monthly fees. Thus I’m curious about your decision in those regards.

]]> By: LukeG http://market-by-numbers.com/2009/02/start-up-week-1/comment-page-1/#comment-11 LukeG Tue, 24 Mar 2009 22:39:45 +0000 http://market-by-numbers.com/?p=124#comment-11 Good luck - starting with the customer dev process already gives you an advantage. I'm additionally stoked that you're in San Diego; lord knows my hometown startup scene needs some support. I'll be tuned in... Good luck – starting with the customer dev process already gives you an advantage. I’m additionally stoked that you’re in San Diego; lord knows my hometown startup scene needs some support.

I’ll be tuned in…

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