http://market-by-numbers.com/2009/02/sales-and-marketing-r-d/ High-Tech Marketing and Customer Development Mon, 23 Apr 2012 19:01:10 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://market-by-numbers.com/2009/02/sales-and-marketing-r-d/comment-page-1/#comment-4 Customer Development Gut Checks « Market By Numbers - Brant Cooper Wed, 29 Apr 2009 04:39:10 +0000 http://market-by-numbers.com/?p=57#comment-4 [...] My experiencing applying principles similar to the customer development model tells me that the most difficult time to apply customer development process is after the first revenue targets are missed.  Remember, typically these are businesses who have completely built out their sales teams.  “Marketing” is either run by sales and so is reactively building competitive analysis models and sales tools trying to overcome the objection du jour or is a “Madison Ave” group arguing for thousands to run an print ad campaign. [...] [...] My experiencing applying principles similar to the customer development model tells me that the most difficult time to apply customer development process is after the first revenue targets are missed.  Remember, typically these are businesses who have completely built out their sales teams.  “Marketing” is either run by sales and so is reactively building competitive analysis models and sales tools trying to overcome the objection du jour or is a “Madison Ave” group arguing for thousands to run an print ad campaign. [...]

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