Comments on: Market Segments http://market-by-numbers.com/2009/02/market-segments/ High-Tech Marketing and Customer Development Tue, 24 Jan 2012 18:02:01 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Who owns the vision? « Market By Numbers – Brant Cooper http://market-by-numbers.com/2009/02/market-segments/comment-page-1/#comment-10 Who owns the vision? « Market By Numbers – Brant Cooper Fri, 05 Jun 2009 00:40:54 +0000 http://market-by-numbers.com/?p=104#comment-10 [...] features required to keep existing customers with you and acquire new ones within your defined segment, while heading toward fulfilling your [...] [...] features required to keep existing customers with you and acquire new ones within your defined segment, while heading toward fulfilling your [...]

]]> By: Customer and Vision « Market By Numbers – Brant Cooper http://market-by-numbers.com/2009/02/market-segments/comment-page-1/#comment-9 Customer and Vision « Market By Numbers – Brant Cooper Fri, 05 Jun 2009 00:37:57 +0000 http://market-by-numbers.com/?p=104#comment-9 [...] features required to keep existing customers with you and acquire new ones within your defined segment, while heading toward fulfilling your [...] [...] features required to keep existing customers with you and acquire new ones within your defined segment, while heading toward fulfilling your [...]

]]> By: Customer Development Gut Checks « Market By Numbers - Brant Cooper http://market-by-numbers.com/2009/02/market-segments/comment-page-1/#comment-7 Customer Development Gut Checks « Market By Numbers - Brant Cooper Wed, 29 Apr 2009 04:39:01 +0000 http://market-by-numbers.com/?p=104#comment-7 [...] point is that if your product has broad enough appeal, you are likely to be able to choose your segment.  Market Type is one criteria of segmentation.   Even if a “new product in an existing [...] [...] point is that if your product has broad enough appeal, you are likely to be able to choose your segment.  Market Type is one criteria of segmentation.   Even if a “new product in an existing [...]

]]> By: Patrick http://market-by-numbers.com/2009/02/market-segments/comment-page-1/#comment-8 Patrick Thu, 26 Mar 2009 23:33:09 +0000 http://market-by-numbers.com/?p=104#comment-8 Good post. Tangential to referencing is the oft seen phenomenon of 3 disparate actors in the sales process. (I am sure there is a specific sales/marketing term for this, it just escapes me at the moment.) For example, in no particular order, the first actor is the one who wants the product to make his life easier, but may not be the end-user. The second actor is the decision-maker and the third is often the end-user. For example, selling some SaaS solution to an enterprise might consist of the IT Manager (1st actor), the CFO (2nd actor), and VP of Marketing (3rd actor). Not to go off topic, but you see this all the time with teachers (1st), parents (2nd) and children (3rd) when it comes to Ritalin prescriptions. Good post.

Tangential to referencing is the oft seen phenomenon of 3 disparate actors in the sales process. (I am sure there is a specific sales/marketing term for this, it just escapes me at the moment.)

For example, in no particular order, the first actor is the one who wants the product to make his life easier, but may not be the end-user. The second actor is the decision-maker and the third is often the end-user.

For example, selling some SaaS solution to an enterprise might consist of the IT Manager (1st actor), the CFO (2nd actor), and VP of Marketing (3rd actor).

Not to go off topic, but you see this all the time with teachers (1st), parents (2nd) and children (3rd) when it comes to Ritalin prescriptions.

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